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What is a customer journey map? A customer journey map, also known as a user journey map, is a visual representation of the path a user takes from beginning to end in accomplishing a specific goal with your product.How to map customer journey?
Customer journey map uses storytelling and visuals to illustrate the relationship a customer has with a business over a period of time. The story is being told from the perspective of customer, which provides insight into the total experience of the customer. It helps your team better understand and address customer needs and pain points as ...