Keyword Analysis & Research: customer journey template

Keyword Analysis

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Frequently Asked Questions

How detailed should my customer journey map be?

One of the big challenges regarding customer journey mapping is that people don’t have good criteria on how detailed a map should be. This results in maps with content that’s over-complicated (too much detail) or oversimplified (containing just the high level journey), which doesn’t allow you to get good actionable insight out of them.

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