Lifetime Value Calculation - Overview, How to Calculate LTV
https://corporatefinanceinstitute.com/resources/valuation/lifetime-value-calculation/
WEBNumerical Example. The average sales in a clothing store are $80 and, on average, a customer shops four times every two years. The lifetime value is calculated as LTV = $80 x 4 x 2 = $640. Furthermore, the profit margin in the clothing store is 20%, hence the CLV is as follows: CLV = $80 x 4 x 2 x 20% = $128.
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