| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| customer lifetime value calculation example | 1.88 | 0.2 | 991 | 55 | 43 |
| customer | 0.12 | 0.7 | 9843 | 31 | 8 |
| lifetime | 1.8 | 0.5 | 9101 | 13 | 8 |
| value | 0.25 | 1 | 2577 | 22 | 5 |
| calculation | 1.2 | 0.3 | 4469 | 57 | 11 |
| example | 0.68 | 0.7 | 2642 | 86 | 7 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| customer lifetime value calculation example | 1.69 | 0.2 | 8901 | 27 |
Customer Lifetime Value or LTV is one of the metrics used to measure the growth of a company. By comparing the LTV of a company to the cost of customer acquisition, it can calculate the value of a customer to the business over the period of time that they were associated with them. The LTV helps a company gain and retain highly valuable ...
How do you measure customer lifetime value?Customer lifetime value formula. LTV = ARPU (average monthly recurring revenue per user) × Customer Lifetime. You can also calculate lifetime value using churn (which is a number you likely have more readily available). LTV = ARPU / User Churn. The higher your user churn, the lower your lifetime value will be.
