|Keyword||CPC||PCC||Volume||Score||Length of keyword|
|customer lifetime value calculation example||1.88||0.2||991||55||43|
|customer lifetime value calculation example||1.69||0.2||8901||27|
Customer Lifetime Value or LTV is one of the metrics used to measure the growth of a company. By comparing the LTV of a company to the cost of customer acquisition, it can calculate the value of a customer to the business over the period of time that they were associated with them. The LTV helps a company gain and retain highly valuable ...How do you measure customer lifetime value?
Customer lifetime value formula. LTV = ARPU (average monthly recurring revenue per user) × Customer Lifetime. You can also calculate lifetime value using churn (which is a number you likely have more readily available). LTV = ARPU / User Churn. The higher your user churn, the lower your lifetime value will be.