| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| customer lifetime value calculation formula | 1.78 | 0.4 | 990 | 51 | 43 |
| customer | 1.95 | 0.5 | 1751 | 71 | 8 |
| lifetime | 1.92 | 0.2 | 5010 | 57 | 8 |
| value | 1.89 | 0.3 | 4790 | 46 | 5 |
| calculation | 1.72 | 0.8 | 1017 | 6 | 11 |
| formula | 0.67 | 0.1 | 6583 | 26 | 7 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| customer lifetime value calculation formula | 1.82 | 0.3 | 9643 | 13 |
Customer Lifetime Value or LTV is one of the metrics used to measure the growth of a company. By comparing the LTV of a company to the cost of customer acquisition, it can calculate the value of a customer to the business over the period of time that they were associated with them. The LTV helps a company gain and retain highly valuable ...
How do you measure customer lifetime value?Customer lifetime value formula. LTV = ARPU (average monthly recurring revenue per user) × Customer Lifetime. You can also calculate lifetime value using churn (which is a number you likely have more readily available). LTV = ARPU / User Churn. The higher your user churn, the lower your lifetime value will be.
