How to Calculate & Interpret SaaS LTV - amplitude.com
https://amplitude.com/blog/saas-ltv
Create a SaaS LTV chart in a product analytics tool like Amplitude to easily find and share LTV in a few clicks. Add up all the revenue from the customer over their lifetime with the company. Divide the average revenue per customer by the churn rate. Multiply the average revenue per customer by the gross margin percentage and then divide the result by the revenue churn rate.
Add up all the revenue from the customer over their lifetime with the company.
Divide the average revenue per customer by the churn rate.
Multiply the average revenue per customer by the gross margin percentage and then divide the result by the revenue churn rate.
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