The Fascinating Story of Juan Valdez: A Brand that Defined …
https://colombiancoffee.us/blogs/news/history-trajectory-and-interesting-events-of-the-juan-valdez-brand
Nov 4, 2022 · Juan Valdez is a brand that emerged in Colombia during the 1950s, thanks to the ideas of a few members of the National Federation of Coffee Growers (FNC), who sought to distinguish Colombian coffee from the competition and rescue the idiosyncrasy of 500,000 coffee growers and their families.
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