Partnership marketing — what it is, why it’s so popular, and how …
https://business.adobe.com/blog/basics/partnership-marketing-guide
WebNov 8, 2022 · Partnership marketing, also called partner marketing, is a strategic collaboration between two parties — typically two businesses or a business and a public figure. The purpose of partner marketing is to reach mutually beneficial marketing goals such as growing an audience on a new platform, growing brand awareness in a specific …
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