20 Killer Web Copywriting Tips | Writtent
https://writtent.com/blog/20-killer-web-copywriting-tips/
15 Smart (& Actionable) Tips For Website Copywriting Use several headings and subheadings Create bulleted and numbered lists Format text with bold, italic, underlining, or color Include images, video, and other media and captions for each Write single-line paragraphs Vary sentence and paragraph length Know your website’s unique value proposition Know your website page’s purpose/message Know where your copy is expected to take the reader Never forget that copywriting is about persuasion Headlines matter more than anything else Simplicity and clarity lead to trust Always lead with your big idea Website copy is a right brain-left brain exercise 1. Know Your Website’s Unique Value (Selling) Proposition ... 2. Know Your Website Page’s Purpose/Message ...
Use several headings and subheadings
Create bulleted and numbered lists
Format text with bold, italic, underlining, or color
Include images, video, and other media and captions for each
Write single-line paragraphs
Vary sentence and paragraph length
Know your website’s unique value proposition
Know your website page’s purpose/message
Know where your copy is expected to take the reader
Never forget that copywriting is about persuasion
Headlines matter more than anything else
Simplicity and clarity lead to trust
Always lead with your big idea
Website copy is a right brain-left brain exercise
1. Know Your Website’s Unique Value (Selling) Proposition ...
2. Know Your Website Page’s Purpose/Message ...
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