What Is Relationship Management? And Why Do Businesses …
https://www.coursera.org/articles/relationship-management
WEBNov 29, 2023 · Relationship management, also called customer relationship management (CRM), refers to a business’s process of managing and optimizing interactions with its customers: past, present, and future. You can manage relationships with customers in your direct interactions with them and through CRM software like Salesforce or Hubspot .
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